· 44.8 million people in the UK used the internet in December
2012, a 5 percent increase over the year.Brits also spend more time online than
any other European country, representing a fertile ground for digital marketers
and advertisers to engage with their target audience online.
·
UK online video audience grows by 8 percent over the year,
whilst mobile video audience grows by 262 percent.
·
Page views from Non-PCs reached an all-time high with nearly 1/3
of all UK page views now from mobiles and tablets.
·
In the UK, 64 percent of mobile users had a smartphone, but
already 82 percent of new phones acquired in December 2012 were smartphones.
The rapid adoption of internet enabled devices is resulting in a more
fragmented digital media landscape.
·
Google maintains its strong hold of the search engine market,
capturing 91 percent of all UK searches. As the search market continues to
evolve, Brits are also turning to non-traditional search sites such as Amazon
and eBay to search for information and products.
·
Facebook remains the leading social network in the UK, capturing
the largest amount of unique visitors. However, there are some rising stars on
the horizon - Tumblr, Instagram, Pinterest and Goodreads – that have all
witnessed strong growth rates over the year across both PC and mobile
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